Coeliac Disease: A Growing Problem

Data collated from research conducted within the Australasian, European and American markets has identified a substantial need for high quality gluten free bakery goods.  Profile Products’ provide you with the opportunity to fill this gap in the market with our unique, natural products.Data collated from research conducted within the Australasian, European and American markets has identified a substantial need for high quality gluten free bakery goods.  Profile Products’ provide you with the opportunity to fill this gap in the market with our unique, natural products.

This data has indicated 1% of the population in these markets are affected by coeliac disease. This disease is an allergy to gluten which is one of the major protein strains making up wheat and wheat based flours. Sufferers of this disease have to remove wheat from their diets. 

Another sector is wheat fibre intolerance which is 1% of the total population. Again removal of wheat from a sufferer’s diet occurs.

The final sector is consumers removing wheat from their diets from a health perspective. This sector is at 1.8% of the population and growing rapidly. 

Using the data reviewed, we project a potential market in each of the areas reviewed of:

Australia:	772,700
USA:	11,237,900
UK:	2,264,800
New Zealand:	155,000

These figures are approximate and refer to the total across the three sectors identified above of 3.8% of the populations.

Coeliac disease affects the whole family not just the individual diagnosed.  Entire families are forced to change their shopping habits.  They purchase a loaf of gluten free bread for the individual or don’t purchase bread at all. Why? Because there are currently very few options available.

A Unique Opportunity with Profile Products

There is currently a very limited range of gluten free products available to service the needs of the population affected by the above conditions. This is where we believe our offering will offer the market something unique that are neither available nor comparable to any other gluten free products.

There is a substantial market within New Zealand looking for an alternative to current gluten free offerings. We believe our product’s not only offer that alternative but offer something unique for the consumer.